There are shelves overflowing with clothes, racks packed to bursting and long lines at booths. The stores, on the other hand, have only a handful of people making their way through the minimalist shop, and each of the assistants is dedicated to them. Others then shop online or go directly to their seamstress or even cobbler. Does that seem unreal to you? But this is the likely face of the future garment industry.
The Sustainability Path
Fast fashion is on the way out and is being replaced by slow fashion, which aims to reduce the quantity of clothes produced and increase their quality and therefore their lifespan. This is because the clothing industry is the second largest polluter of the planet. As a result, many people are beginning to turn their eyes to other ways to dress fashionably but reduce their impact on the environment.
One of the ways is second-hand
Already the number of second-hand stores in cities is increasing, their popularity is growing and no wonder. Second-hand clothing is cheaper and doesn’t necessarily mean it doesn’t look nice. Plus, browsing around the “thrift stores” has a bit of that excitement of seeing if you’ll “stumble upon” a nice piece today. Moreover, simple clothes can be combined in various ways to create a slightly different model. It is therefore advisable to buy:
one-colour pieces of clothing that are easy to accessorise,
dark-toned clothing, and black will never let you down,
accessories in bold colours such as scarves or shoes.
Home product above all
Many people are even starting to find out the origin of the garment they want to buy. This is because they want the things they buy to be made in the Czech Republic. People are trying to support the domestic economy in this way and also reduce the cost of importing from abroad. It won’t be long before there is a trend where people will not only have their own hairdresser, but also, for example, their favourite shoemaker or seamstress.